On the field, the Ravens were one of the NFL’s best teams of 2019. In every aspect on gamedays, the Ravens were also one of the best.
In the NFL’s annual Voice of the Fan survey – a poll that rates the gameday experience satisfaction of fans – the Ravens and M&T Bank Stadium ranked No. 2 overall among all teams in 2019, only trailing the New Orleans Saints.
Baltimore placed in the Top 5 in most major voting categories, and earned No. 1 ratings for:
- Stadium technology
- Video board content
- Gameday staff
- Pre-game concourse activities/fan fests outside stadium
- Instant replays/in-game highlights
- Highlights from around the NFL
- In-game & fantasy stats
The Ravens also received exceptional marks in overall gameday entertainment (No. 2), food and beverage (No. 2), fan arrival (No. 4) and tailgate experience (No. 4).
“We are thrilled with the way our fans responded to our gameday experience this year,” Ravens Vice President of Marketing Brad Downs stated. “We constantly try to create the NFL’s best experience and homefield advantage from the moment our fans hit RavensWalk all the way through the time they leave the stadium. While we are excited about our 2019 rankings, we will continue to challenge ourselves to be better going forward.”
It’s particularly rewarding to get such great feedback after investing so heavily in improving the gameday experience for fans.
In 2019, the Ravens completed a three-year, approximately $120 million self-funded investment at M&T Bank Stadium. The improvements included new 4K ultra-high definition video displays, escalators and elevators to the upper deck, a new sound system, upgraded kitchen facilities, a redesigned club level, updated suites and LED Sports Lights.
Baltimore utilized the new RavensVision video boards heavily during the 2019 season, showing over 55 percent more in-game instant replays and highlights than the average TV network broadcast, further bolstering their No. 1 rankings for video board content, instant replays and in-game highlights, highlights from the around the league and in-game & fantasy stats.
“The Ravens Productions team takes great pride in creating ‘wow’ moments at every home game, because our fans deserve an exceptional gameday experience,” Ravens Vice President of Broadcasting and Gameday Productions Jay O’Brien stated. “Our fans’ satisfaction during the 2019 season is a great thrill for our team. We are also very competitive, and these rankings serve as motivation to deliver more next season.”
“It is a proud moment when those who matter most – our fans – recognize all of the hard work that is put in to making our gameday experience top-notch,” Ravens Director of Guest Experience Rich Tamayo stated. “I am especially pleased with our gameday staff’s performance. We challenged them at the beginning of the season to live by the motto ‘Attitude is a Choice’ and asked them to do whatever it takes to ensure that our guests have a truly memorable experience. Our staff responded with above and beyond service, which led to a rating that we will strive to maintain.”
The Voice of the Fan is a league-wide study that provides extensive analysis of each club’s gameday experience and season ticket holder satisfaction. The information is gathered by independent NFL representatives who, following the completion of every home game, survey thousands of season ticket holders and game attendees across all 32 teams.